How Online Business Networking Can Help You Reach New Customers

How Online Business Networking Can Help You Reach New Customers

by

How Business Networking Online Can Help You Reach New Customers

When it comes to building and expanding your network of clients and customers, there’s nothing quite like the power of word of mouth. This method is extremely effective in many, if not all, circles, as it is more like a personal recommendation rather than a professional business referral. However, it can quickly prove to be limiting if you’re not careful.

With traditional networking groups that rely on word-of-mouth referrals, you run the risk of getting stuck. This type of referral is only typically done when engaging with someone in need of a service, so you can quickly become limited on how far you can reach.

The Power Of Online Business Networking Groups

This is where online networking groups can step in and help. A perfect complement to traditional word-of-mouth referrals, online networking groups can cast a much wider net to hopefully attract new clients.

When a member of your online networking group or referral group shares your links on their social media, they’re in essence creating an ad for you with their signature or stamp of approval. Much like Yelp and other review-based websites, a referral group can help generate referrals between the members via their endorsement of each others’ products and/or services.

How To Use Online Networking Groups

If you’re considering using an online networking group to help you generate referrals, chances are you’re already feeling stuck and have had a few key questions arise: “What links should be used? What should be specifically said about you? Where should the link be shared? What are we trying to accomplish with the link?”

With the MNO member app, you can easily answer all of the questions above and much more. Using the MNO app, each member is allowed to not only designate which link(s) they want to be shared but also where they want them shared (ex: in a Real Estate Group), what should be stated to accompany the link, and what the end goal is in sharing the link (ex: landing a new client, increasing social media presence, etc.). These multifaceted links are called ‘Feature Links’ in MNO and the members share each others’ feature links in hopes of securing even more referrals than traditional word-of-mouth referrals.

In the MNO app, word-of-mouth referrals can be logged and tracked. The act of sharing feature links through the app across many platforms and forums with just a few clicks have been proven to help both businesses’ and musicians’ business grow exponentially.

Ready to get started with MNO? Visit a Chapter below.

Visit a chapter
The Best Practices Of Making Introductions Via Email

The Best Practices Of Making Introductions Via Email

by

The Best Practices of Making Introductions Via Email 

When it comes to making connections and expanding your network, referrals are key. But when it comes to sourcing new and unique prospects and referrals, it’s often a challenge to get your foot in the door. After all, a referral is just a lead without a proper introduction.

But how do you make a proper introduction without spending all of your time reaching the prospect and working to refresh their memory as to how they were recommended by a friend? If you’re feeling stuck, we’re here to help. Here are some of our best practices for making a proper introduction.

Use A Friendly, Well-Wordered Email

This method of making an introduction is universally accepted and works well for both business professionals as well as musicians. It’s approachable while still professional in nature and doesn’t carry the pressure of a typical cold call.

If You’re Stuck, Go With A Template

Many of us aren’t familiar with the typical day-to-day of sending an introduction email. In the MNO Member App, members are allowed to create template emails that their fellow members can use. These templates are designed to help make those introductions effective in making the prospect excited about being connected with and potentially working with them.

These templates are also useful for both business professionals looking to expand their networks as well as musicians seeking connections with venue owners, booking agents, and more.

Go With A Tried-And-True Option

When members upload successful templates, they allow for members of their network to take action and reach success as well. For example, one MNO member, Moabi Kotu, created an email template for his band and saved it on his profile on the MNO Member App. When fellow musician, Emo Alaeddin, used the MNO app to send the email to a couple of local venues, one ended up booking Moabi for a paid gig. The show was a success and now Moabi is booking even more performances with the venue.

Ready to get started with MNO? Visit a chapter below.

Visit a chapter